U.S. Committee for Refugees and Immigrants
CAMPAIGN CENTRAL
MY DAY-TO-DAY
Account management
Creative direction and execution
How do you get people to rally around your cause?
How to help educate the public, the unknowing?
We do it through digital and social marketing campaigns.
USCRI is a powerful advocacy organization fighting for the rights of migrants who have lost or left their homes. They strive to educate the public and legislators on the issues of the people they serve. 
Breaking through
Airwaves, digital screens, and inboxes are cluttered with stories and asks. The big ask was to help USCRI break through the communication “noise” their supporters receives. 
:: courtesty Maxime ::
We developed an integrated marketing campaign woven into multiple mediums and media. Each campaign ran separately throughout the year connected through the inspiring story of hope, new beginnings, and survival.
Rethinking the annual report
USCRI's annual reports had become coffee table books. Thick and lengthy reports that were costly to produce and not engaging to their users. As lovers of powerful and purposeful copy and imagery, we told USCRI's story through bold visuals and words. We rethought an annual report as an interactive letter and postcard.

Costs were reduced by 25%
Donations increased almost 50% in 3 years
Taking over a movie theater to
relate reality to Hollywood
When Hollywood released The Good Lie, a drama about refugee resettlement, we jumped at the chance to connect USCRI to a wider audience. We staged on-the-street interviews at a local film showing and created life size movie tickets to encourage participants to donate after seeing the movie. We created Refugees In America that highlighted refugee stories in the US and debunked myths and set facts about refugee resettlement.
Staging a real life apartment setup to energize a donor base
End of year giving for USCRI used to be the same ol' thing. Letter, mailer, donation request. Boring. We kicked it up a notch and engaged USCRI's team to show what it's like to set up an apartment for a newly arrived refugee. We connected traditional mail + social media + multimedia + experiential.
The diversity of food brought to you by the richness of immigrants
We created the Ham Sandwich campaign to amplify the culture (and flavor) infusion of immigrants and USCRI's mission to help immigrants start new lives in America. We took over local food trucks in DC and during one week's Truckeroo Festival to shine a light on the people who share with us their ethnic diversity. There's nothing like bulgogi. 
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